Innches Studio
Innches Studio is an Interior Design Firm based out of Bengaluru,India. They aim to transform spaces & create visual marvels. Combining creativity and innovation, Innches was brought to life.
Industry:
Interior & Space Design – D2C.
The brand faced challenges in its branding as they used to earlier go by the name – Venue Interiors, which was often attributed to Hyundai’s Venue car and that created a conflict in Brand Positioning. After a comprehensive study we arrived on the naming it – Innches Studio a wordplay depicting Inches & their attention to Details to the inch. A modern yet minamalistic approach has been followed across their Branding as well as their Website. The goal was to enhance user experience, provide insights to their work methodology, past projects & bring about Brand Awareness while establishing their brand as a trustworthy choice for anyone looking for Interior Design Services. Their brand expression was not able to target the desired client segment. DMS Designs helped them in positioning Innches Studio as a trustworthy Interior Design Service provider in delivering quality in their field of expertise.
Scope:
Brand
Design
With a keen focus on the Target audience, we arrived at the Name – Innches Studio conceptualized and crafted strategic Branding collaterals that resonated effectively with their Brand message. The designs and Brand Collaterals were designed to also seamlessly convey the brand’s value proposition.
Website
Design & Development
Through meticulous UI/UX research and design, we navigated the intricate balance between functionality and aesthetics. Our team delved into user behaviors and preferences to sculpt an intuitive interface, enabling Home & Office owners to Book a consultation easily. The website’s fluid navigation and simple UI makes the UX seamless. By weaving together design sensibilities and user insights, we not only enhanced convenience but also elevated the Innches Studio as a go-to Interior Design Studio for users located in and around Bengaluru.