Established in 1971, Sumangali Jewellers swiftly garnered a reputation as a trusted name that resonates with purity, quality, and transparent fixed-rate pricing. Nestled in a quaint town in Tamil Nadu with a modest population of 5,000, this jeweller has defied geographic constraints, has acquired a global clientele extending from Hyderabad, Tirupathi, and Bangalore to the UK and US.
Established in 1971, Sumangali Jewellers swiftly garnered a reputation as a trusted name that resonates with purity, quality, and transparent fixed-rate pricing. Nestled in a quaint town in Tamil Nadu with a modest population of 5,000, this jeweller has defied geographic constraints, has acquired a global clientele extending from Hyderabad, Tirupathi, and Bangalore to the UK and US.
Content Strategy
Social Media Design & Mgmt.
TVC Ads & Video Production
Scripting & Creative direction
We curated content that appealed to the target audience, instead of blindly just following the trends. This strategy helped the Brand to position itself uniquely and stand out amongst its competitors,
Strategically placing content in regional languages created a huge impact & brought a huge number of conversions. The audiences were impressed by high - quality visuals wherein they were able to guage the details of various jewelry pieces.
Results and Impact Enhanced Online Presence: Content strategy helped the jeweller generate a new audience base online. Conversions:Target ads & campaigns were successfully able to convert audiences which surpassed the brand's expections with a High RoAS. Increased Offline Visibility: The content, ads & strategic banner placement has created curiosity among local audiences and improved customer walk-ins.
